Masana'antar massager šaukuwa ta duniya ta sami canji cikin sauri cikin shekaru goma da suka gabata, wanda ke haifar da sabbin fasahohi, haɓaka wayewar kiwon lafiya, da haɓaka buƙatu don samun ingantacciyar mafita. Mai daraja a kusan$5.2 biliyan a 2023, ana hasashen kasuwa za ta yi girma a aCAGR na 7.8%ta hanyar 2030, bisa ga Binciken Grand View. Wannan labarin yana bincika mahimman ci gaba, ƙwaƙƙwaran gasa, da abubuwan da suka kunno kai waɗanda ke tsara wannan fage mai fa'ida.

Bayanin Kasuwa: Yawan Bukatu

Masu yin tausa masu ɗaukar nauyi—kanantattun na'urori waɗanda aka ƙera don rage tashin hankali na tsoka, haɓaka wurare dabam dabam, da haɓaka shakatawa—sun canza daga kayan alatu zuwa kayan aikin lafiya na yau da kullun. Cutar sankarau ta COVID-19 ta haɓaka wannan canjin, yayin da masu siye ke neman araha, madadin gida don ziyartar wuraren shakatawa da jiyya na jiki. Bayan kamuwa da cutar, buƙatu ya kasance mai ƙarfi, haɓaka ta hanyar ƙirar aikin gaurayawan, yanayin motsa jiki, da yawan tsufa waɗanda ke ba da fifikon kula da kai.

Fahimtar Yanki:

• Amirka ta Arewaya mamaye kasuwa (kashi 35%), wanda manyan kudaden shiga da za a iya zubar da su da kuma karbuwar fasaha.
• Asiya-Pacificshi ne yankin da ya fi saurin bunkasuwa, inda kasashen Sin da Indiya ke kan gaba saboda karuwar birane da karuwar kudaden kiwon lafiya masu matsakaicin matsayi.
• Turaiyana jaddada ɗorewa, tare da samfuran da ke haɗa kayan haɗin gwiwar muhalli don saduwa da tsari da tsammanin mabukaci.

Mabuɗin Ci Gaban Direba

1. Ci gaban Fasaha:
   Modern šaukuwa massagers hade kaifin baki fasali kamarDaidaita matsa lamba mai motsi AI,app connectivity, kumakayayyaki masu sawa. Misali, Therabody's "Theragun" yana amfani da na'urori masu auna firikwensin ra'ayi na ainihi don keɓance jiyya, yayin da Hyperice's “Hypervolt” nau'i-nau'i tare da ƙa'idodin motsa jiki don daidaitawa tare da ayyukan dawo da motsa jiki. Irin waɗannan sabbin abubuwa suna haɓaka ƙwarewar mai amfani kuma suna tabbatar da farashi mai ƙima.
2. Hanyoyin Lafiya da Lafiya:
   Haɓakar motsa jiki ta duniya ta faɗaɗa tushen mabukaci. 'Yan wasa, ma'aikatan ofis, da kuma tsofaffi suna amfani da massarar motsa jiki don jin zafi da murmurewa. Hukumar lafiya ta duniya WHO ta bayyana cewamutane biliyan 1.71fama da yanayin musculoskeletal, ƙirƙirar kasuwa mai faɗi don na'urorin warkewa.
3. E-kasuwanci Fadada:
   Rukunin dandamali na kan layi sun ƙare60% na tallace-tallace na massager šaukuwa, ta Statista. Samfuran kai tsaye-zuwa-mabukaci (DTC) kamar Renpho da Lifepro suna ba da damar tallan tallace-tallacen kafofin watsa labarun da haɗin gwiwar masu tasiri don isa ga ƙididdige yawan jama'a. Amazon da Alibaba sun kara inganta tsarin dimokuradiyya, musamman a kasuwanni masu tasowa.
4. Shirye-shiryen Lafiyar Ƙungiya:
   Kamfanoni suna ƙara haɗa masu tausa masu ɗaukar hoto a cikin fakitin jin daɗin ma'aikata don magance damuwa wurin aiki. Farawa kamar Opove da Ekrin Athletics suna ba da rangwamen siye da yawa, suna niyya ga wannan ɓangaren B2B.

Gasar Tsarin Kasa

Kasuwar ta rabu, tare da haɗakar ƴan wasa da aka kafa da kuma ƙwararrun farawa:

• Therabody(Amurka): Majagaba a cikin jiyya, yana riƙe da kashi 22% na babban kasuwa.
• HoMedics(Amurka): An san shi don ƙirar abokantaka na kasafin kuɗi, yana mamaye ɓangaren ƙasa da $100.
• OSIM(Singapore): Yana mai da hankali kan ƙirar alatu tare da haɗin AI, sananne a Asiya.
• Breo(China): Haɗa fasahar tausa tare da maganin zafi, samun karɓuwa a Turai.

Motsa jiki na kwanan nan:

• A cikin 2023, Hyperice ya sami RecoverX, farkon farfagandar zafi, don faɗaɗa fayil ɗin mai da hankali kan farfadowa.
• Renpho ya ƙaddamar da mai amfani da hasken rana, mai daidaitawa tare da yanayin yanayin yanayi.

Abubuwan da ke tasowa

1. Miniaturization da Wearables:
   Na'urori masu ɗaukar nauyi, irin su masu tausa wuya kamar belun kunne (misali, Casada's “NeckRelax”), suna kula da masu amfani da kan tafiya. Abubuwan sawa kamar “PowerDot” suna amfani da kuzarin tsokar wutar lantarki (EMS) don taimako da aka yi niyya.
2. Ƙaddamarwa Dorewa:
   Samfuran suna fuskantar matsin lamba don rage amfani da filastik da ɗaukar kayan da za a sake amfani da su. Naipo ya gabatar da wani mashin da za a iya cirewa da aka yi daga fiber bamboo, yayin da Therabody ya yi alkawarin jigilar carbon-neutral ta 2025.
3. Na'urorin Matsayin Likita:
   Haɗin gwiwa tare da masu ba da lafiya suna haɓaka. Misali, na'urorin da aka goge na FDA na MedMassager yanzu likitocin physiotherapist suna ba da shawarar don kula da ciwo mai tsanani.
4. Keɓancewa ta hanyar AI:
   Algorithms na ci gaba suna nazarin bayanan mai amfani (misali, nau'in jiki, maki masu zafi) don daidaita tsarin tausa. Therabody's app yanzu yana haɗuwa tare da Apple Health don bin diddigin sumul.

Kalubale da Hatsari

• Matsalolin Matsala: Stricter FDA da CE takaddun shaida sun jinkirta ƙaddamar da samfur.
• Kayayyakin jabu: Kwangila mai arha, musamman akan dandamali na kasuwancin e-commerce, yana lalata amincin iri.
• Damuwar Tsaron Batir: Rashin batirin lithium-ion ya haifar da tunowa, yana mai jaddada buƙatar kula da inganci.

Gaban Outlook

Masana'antar tausa mai ɗaukuwa tana shirye don ci gaba mai dorewa, tare da damammaki da yawa a sararin sama:

• Haɗin kai tare da Metaverse/VR: Kamfanoni kamar RelaxTECH suna gwaji tare da yin bimbini na jagorar VR da zaman tausa.
• Fadadawa a Kasuwanni masu tasowa: Afirka da Latin Amurka sun kasance ba su shiga ba amma suna ba da damar dogon lokaci.
• Zane-zane na Babban-Cintric: Tare da 20% na yawan jama'ar duniya ana tsammanin za su wuce 60 ta 2030 (bayanan Majalisar Dinkin Duniya), ergonomic, ƙirar mai sauƙin amfani za su bunƙasa.

Kammalawa

Kamar yadda masu amfani ke ba da fifikon jin daɗin rayuwa, masu tausa masu ɗaukar hoto sun samo asali daga na'urori masu sauƙi zuwa kayan aikin lafiya masu mahimmanci. Nasara a cikin wannan fage mai fage za ta ta'allaka ne kan ƙirƙira, dorewa, da ikon aiwatar da kididdigar alƙaluma daban-daban. Ga masu saka hannun jari da masu ruwa da tsaki, sashin yana wakiltar fare mai juriya akan mahadar lafiya da fasaha.